Business Strategy

If you are looking to build the scale and future transferable value of your company over time, having a business strategy in place to achieve that is the starting point. That strategy will identify the key drivers of value that you will need to focus on in order to make your company attractive to potential investors or buyers.

In a dynamic environment, a common problem is that every new idea seems like a great one. Your business strategy however will guide you on where to invest your time, people and financial resources. It will form a base from which progress can be measured, employees rewarded and boundaries established for effective decision making.

All of this will ultimately enable you to achieve a sustainable and profitable growth strategy which will add significant value to your company. Importantly, it will also make your company a highly attractive and valuable ‘product’ in its own right.


our business strategy process

Business Review

The starting point to building future scale and value in your company is a review of its current structure, activities, people and performance. We facilitate that review with initial observations and recommendations.

Goal Setting

Clear and realistic goals are essential for any long-term business strategy, plan or initiative to be successful. We use the findings of the SWOT together with advice based on our experience to help you to agree these.

Industry Context

To ensure the strategy you embark on is not prepared in isolation, we look at your company against its industry in terms of products or services, trends, competitors, performance, key differentiators and all other relevant factors.

Objective Setting

The goals you have set need to be further broken down into a number of specific objectives and planned outcomes. These will affect many aspects of your business so we help you to agree and document these in detail.

SWOT Analysis

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. We analyse your business under those headings to identify the key elements needed to deliver scale and the current barriers to achieving that.


There will be important stakeholders including staff, customers and suppliers that you should inform about any planned business changes before you begin so we help you identify and constructively engage with them.

management workshops

Business review

The starting point to building future scale and value is a review of your current structure, activities, people and performance.

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SWOT Analysis

The SWOT analysis is an important tool to enable you to focus on the most important factors affecting your business now and in the future.

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Goal Setting

For any strategy, plan or initiative to be successful, every leadership team must work through and agree clearly defined goals to make it happen.

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Building Scale & Value

  • Average Revenue per Customer
  • Market Share

Useful Business Strategy Tips

Board Strength

A strong board of directors with the right skills and independence could be very helpful in the successful future development of your company.

Management Support

A willing and able management team is critical to your efforts to build your company so make sure you have the right team in place from the start.

Management Incentives

Incentive plans that offer reward to management and other employees for achieving your strategic goals should be considered if not already in place.

Legal, Finance Advice

Make sure to get advice that you can rely on if needed when making decisions that involve legal, tax and finance matters. You don’t want any surprises at a later stage.

Let your strategy lead the way